//Wednesday, November 28, 2012

  In new video Will.I.Am debuts iPhone camera accessory, Britney Spears thinks it created multiple Britney clones

Will.I.Am (it's annoying to have to even type that) debuted his new iPhone accessory in a music video on tonight's X Factor collaborating on a new song with Britney Spears. While he got some not so subtle product placement for his accessory Britney Spears really enjoyed it because he told her attaching it to an iPhone created multiple clones of her as evidenced in the video. In Britney's mind she can be at many places at once or one place with many Britneys, these days she's all about multitasking. Very cool y'all!! Launches a Global First: foto.sosho, a Revolution in Portable Lifestyle Technology

November 28, 2012 London – musician and entrepreneur,, and the world's best department store, Selfridges have today officially unveiled's breakthrough™ foto.sosho™ fashion camera accessory, for iPhone 4/4s. Adding a new twist to the rapidly expanding world of social-digital photography sector, foto.sosho combines the form and function of a camera with the real-time aspect of an iPhone. foto.sosho is the world's first digital camera accessory and app combination designed to turn an iPhone 4/4s into a sophisticated point and shoot digital camera with on-board editing, filters and social media connectivity. The foto.sosho iPhone 4/4s models will be available exclusively at Selfridges London from December 6, 2012.

As the worlds of digital media, consumer electronics and social media continue to collide, further streamlines smart phones into a single multi tasking, high quality imagery social hub, with a unique social versatility. Smart phones are instantly transformed into point and shoot cameras by the accessories that offer onboard photo editing, filters and sharing are all built into a 14 mega pixel lens. comments " proud to finally launch the foto.sosho app and camera to the world from London. Our product fuses fashion with technology, changing the way you look at a smart phone...the foto.sosho camera will make your smart phone brilliant..."

Selfridges London will showcase camera accessories in three different departments in the London store. A team of specially trained Evangelists will demonstrate the camera accessories in the flagship space experience on the ground floor womens accessories. Customers will also be able to purchase the camera accessories from first floor menswear and in the Technology Hall.

David Walker-Smith, Selfridges Buying Director comments "We are incredibly excited to launch this global exclusive with We are a forward thinking business, always looking for new and exciting opportunities to give our customers extraordinary shopping experiences. We are delighted to be the first and exclusive retail outlet for and help to trailblaze a new path into 21st century technology and social media interaction."

In tandem with the launch of the camera accessory and app, is offering early buyers of the camera accessory the first opportunity to secure an profile within the "" domain. Profiles will include a unique short web URL such as "" As builds its offerings with additional hardware products and services, profile users will have access to new collaborative and social features.


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