We've all seen Ricky say to Lucy numerous times, "Lucy, you got some splainin to do!" whenever she hatched a plan that always backfired and got her in some hot water with Ricky. Microsoft definitely “has some splainin to do” when it comes to its Surface tablets and the 2 VERY different operating systems customers need to choose between.
Consumers are going to be confused when they need to make a choice between a Surface tablet running Windows RT and a model running Windows 8 Pro. Microsoft is the master of confusing consumers on which version of Windows is suitable for them when having to choose one of the many different versions of the Windows OS. For instance, when Microsoft released Windows Vista there were 6 different versions consumers had to choose from. Choice is great, but confusing customers is not.
The Surface tablet with Windows RT is virtually identical in appearance to the Surface tablet with Windows 8 Pro. Here’s how this is going to confuse consumers. Surface with Windows RT will only be able to run applications found in Microsoft’s Windows Store, while the Surface with Windows 8 Pro will be able to run full-fledged Windows desktop applications. This is going to confuse consumers when they consider purchasing a Surface tablet only to find out that all of the applications they are currently using will not work on Surface with Windows RT. Microsoft needs to make it clear to consumers that just because the Surface tablet ships with Windows RT it is not the same OS as the Windows desktop OS everyone is used to.
So Microsoft, you’ve got some splainin to do before you ship a product that the average consumer is going to assume runs the full version of Windows and all of the applications they are currently using on their desktops. You only have one chance to make a first impression and judging by the surrounding confusion between the 2 tablets it might not be a good one…
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