Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today introduced NOOK Simple Touch with GlowLight, the world's first E Ink device with patent-pending lighting technology that eliminates the number-one problem couples have in bed – having their sleep interrupted, or being prevented from falling asleep, when their partner reads with the light on. With a soft, adjustable glow, GlowLight gives bedtime readers just the right amount of light for reading, without disturbing a sleepy spouse.
Like having two Readers in one, the first and only Reader designed to let E Ink customers read in the dark is equally amazing at the beach, with a paper- like reading experience, even in the bright sun. This revolutionary device is the first to combine the most advanced and fastest E Ink display with a precise infrared touchscreen, built-in anti- glare screen for reading in any lit environment, and an evenly distributed and adjustable light for reading in the dark. NOOK Simple Touch with GlowLight is also the lightest NOOK ever, with a long-lasting battery for over one month of reading on a single charge, with the light on. Customers can pre-order the newest addition to the award-winning NOOK portfolio immediately for just $139 at www.nook.com and in Barnes & Noble stores. NOOK Simple Touch with GlowLight will be in stores and homes starting in early May, a perfect gift for Mother's Day, Father's Day and graduations.
For people who love to read, E Ink's paper-like readability, no-glare screen and long battery life have made it a favorite and nearly perfect device choice, with one exception: reading in bed or other low-light environments. And according to a recent Barnes & Noble national survey of adult readers, reading in bed is what 64 percent do on a regular basis, so it's not surprising that the number-one request from E Ink customers is the ability to read in the dark to avoid bothering a significant other. The Brightest Innovation in Reading Barnes & Noble created breakthrough GlowLight technology, an innovative lighting solution optimized for low-light conditions, never before seen on an E Ink display and not available on any Kindle. NOOK Simple Touch with GlowLight delivers uniform light across an E Ink display, creating a better nighttime reading experience than LCD. GlowLight turns on instantly and adjusts easily with a touch, so customers can control the amount of light, whether in a dimly lit or pitch dark room. NOOK Simple Touch with GlowLight is the perfect peacekeeper for the half of survey respondents who would read more in bed if it didn't interfere with their partners' sleep.
"To date, readers have had to compromise: either buying black-and-white E Ink reading devices to optimize their outdoor reading or color LCD devices to be able to read at night in bed with the light off. NOOK Simple Touch with GlowLight is like two Readers in one," said William J. Lynch, Chief Executive Officer of Barnes & Noble. "With our new GlowLight technology and the most advanced E Ink display available, we've created the most versatile, high-utility Reader ever; as exceptional for reading in the darkest bedroom as on the brightest beach. At only $139, NOOK Simple Touch with GlowLight provides customers an amazing value and is the only device of its kind in the world."
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